Goals
- Establish a polished corporate identity with motion
- Maintain performance despite rich visuals
- Build a scalable foundation for future growth
Approach
Leveraged GSAP for smooth, hardware-accelerated animations and enforced a performance budget across pages. Implemented WebP images, explicit dimensions, and lazy loading to avoid CLS and ensure fast delivery.
- Animation via transform/opacity only
- WebP + responsive sizing and lazy loading
- Semantic structure with clear hierarchy
Performance & UX
Focused on input responsiveness and scroll performance. Deferred non-critical assets and used intersection observers for staged loading.
- Butter-smooth interactions at 60fps
- No layout shift via explicit aspect ratios
- Stable Core Web Vitals in production
Outcomes
A fast, professional site that engages visitors and supports recruitment and business development goals.