Goals
- Premium brand perception with minimal, striking visuals
- Core Web Vitals excellence from the start
- Clear information architecture supporting inquiries
Approach
We established a lightweight design system: tokens for spacing, color, and typography, mapped directly to Tailwind utility classes for predictable composition. Semantic HTML ensured accessible structures, while careful image sizing and lazy loading kept the page responsive and stable.
- Atomic components for buttons, badges, and cards
- Strict layout bounds to avoid layout shift
- Preload critical fonts and defer scripts
Performance Engineering
Key metrics focused on First Contentful Paint, Time to Interactive, and CLS. We optimized asset delivery, inlined critical CSS when needed, and removed render-blocking patterns.
- 98% Lighthouse Performance score
- Zero cumulative layout shift through explicit sizes
- Consistent sub-1s LCP on broadband
Outcomes
The site produced a measurable uplift in qualified inquiries with a consistent experience across devices. The design system now underpins future pages for faster iteration.