The Challenge: Hidden Friction
Medico Dental had a modern-looking site, but users were dropping off at the "Book Appointment" page. The issue? The design was hard to read for older patients, and impossible to navigate for keyboard-only users.
The Strategy
We rebuilt the site on WordPress with a strict focus on Accessibility and Conversion Optimization.
1. Accessibility is Profit
We increased contrast ratios, added proper ARIA labels, and ensured the entire booking flow could be completed without a mouse. In healthcare, this isn't just "nice to have" — it's your primary demographic.
2. Custom Booking Engine
Instead of a generic contact form, I built a custom Elementor widget that integrated directly with their scheduling software (API).
The Execution
// semantic-markup.html
Small details like focus states and clear labels meant that users who previously struggled to book could now do so effortlessly.
The Results
Administrative phone calls ("How do I book online?") dropped by 40%, while completed online bookings rose by the same amount. The site also jumped to the #3 spot on Google Maps for local queries.
Is your site losing customers?
If your site is hard to use, you are leaving money on the table. Let's fix it.
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